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New mobile app at Paddy Power | 18th Sept 2012 : WorldCasinoYellowPages

New mobile app at Paddy Power

... 18 September 2012

The mobile sports betters would be delighted with the fresh app introduced by Paddy Power that facilitates setting of the games of the future week and place wagers upon them; that’s what they have been expecting through the primary site. They would have access to the related incentives, money-back specials; tables & stats provided by Paddy Power that intends to put mobile sports at the top level and have come up with the unique device, operative through hidden screen know-how for the same.

The TV Bet feature facilitates betting on the teams in the game-contest through the TV upon pointing the camera of the iPhone towards it. Paddy Power has taken the lead to present this outstanding device with the second-screen mechanism though Betfair had planned so in the previous year. Despite some difficulties, the use of mobile is on the increase by the sports betting concerns.

Betfair has also done well in the market related to sports betting in terms of the Oddshecker Top 10 pinnacle. The month of August saw its shares to touch 20.2% as compared to 19.8% in June; its credit goes much to the summer holidays.

With 9.4%, Paddy Power secured the third position on the platform and hopes to improve it with its new Premier League app. William Hill was at the fourth position with 7.2%, followed by BetVictor securing 6.9%. The top ten comprised with the remainders, i.e. 5.7% by Stan James, 5.3% by Betfred, 4.3% by Ladbrokes whereas Boylesports secured 3.7% and the last i.e. Skybet made it just 3.5%.

Cordial discussions are going on between William Hill and Playtech in connection with purchase of 29% stake of the latter in William Hill Online. The month of November has been fixed for William Hill to take the decision. Though no comments were available from the UK office of the firm, yet it was divulged by Panmure Gordon & Co., analyst Simon French that an amount of approx $590.8million is required by Hills to finalize the contract.

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