With a view to establish itself firmly in the local as well as in the adjoining areas, the previously known Shuffle Master and now renamed as SHFL Entertainment has struck an agreement with ProTec Games, the prominent games developer of China that entitles the acquisition of the games of the latter by the former. SHFL Entertainment has a strong desire to penetrate into the gambling bazaars of China and have it strongly dipped into the hearts of the gamblers there. The Asian market is developing with a fast speed and SHFL has a strong lust for expansion of its product offerings that would give a boost to its activities in the region.
In fact, ProTec and SHFL have been there with their joint activities for about one year with development of various graphical programs, development of software and testing of various products and slot machines of SHFL by ProTec. The chief executive officer of SHFL, Gavin Isaacs has expressed satisfaction and delight with their union with ProTec for a considerable time and their performance has been of high standard. Isaacs added that they have preferred to shake hands with ProTec team to give a boost to their iGaming, e-Tables and slots trade in the global market through the support gained from the latter. He was delighted with their acquisition of ProTec that would go a long way for promotion of their activities in a big way for times to come and their products would gain a stretched global base. Isaacs revealed that establishment of a Chinese studio would add to development of content for the Far East gambling industry that is gifted and developing in a swift manner.
SHFL Entertainment has been recognized as the leading brand at the Vegas Global Gaming Expo in October, followed by satisfying activities & deals, e.g. a distribution pact with Amaya Gaming Group worth $2million. Last year’s G2E Asia seminar in Macau also saw SHFL’s mention in the same manner. The Macau conventions were called upon by the game producer, LT Game to lodge complaint regarding copyright violations in the live dealer baccarat product of Shuffle Master with the coverage of their products for a short duration prior to their coming up to the scene afterwards in the day.